A designer does not believe in edge cases
When you decide who you’re designing for, you’re making an implicit statement about who you’re not designing for. For years we referred to people who weren’t crucial to our products’ success as “edge cases”. We were marginalizing people. And we were making a decision that there were people in the world whose problems weren’t worth solving.
Facebook now claims to have two billion users. 1% of two billion people, which most products would consider an edge case, is twenty million people. Those are the people at the margins.
“When you call something an edge case, you’re really just defining the limits of what you care about.” — Eric Meyer
These are the trans people who get caught on the edges of “real names” projects. These are the single moms who get caught on the edges of “both parents must sign” permission slips. These are the elderly immigrants who show up to vote and can’t get ballots in their native tongues.
They are not edge cases. They are human beings, and we owe them our best work.
A designer is part of a professional community.
You are part of a professional community and the way you do your job and handle yourself professionally affects everyone in that community. Just as a rising tide affects all boats, taking a shit in the pool affects all swimmers. If you are dishonest with a client or employer, the designer behind you will pay the price. If you work for free, the designer behind you will be expected to do the same. If you do not hold your ground on doing bad work, the designer behind you will have to work twice as hard to make up for it.
While a designer has an ethical obligation to earn a living to the best of their abilities and opportunities, doing it at the expense of others who share the craft is a disservice to us all. Never throw another designer under the bus to advance your own agenda. This includes public redesigns of someone else’s work, spec work, unsolicited work, and plagiarism.
A designer seeks to build the community, not divide it.
A designer welcomes a diverse and competitive field.
Throughout their entire career, a designer seeks to learn. That means confronting what they do not know. That means listening to other people’s experiences. That means welcoming and encouraging people who come from diverse backgrounds, diverse cultures. That means making space at the table for people who society has historically kept down. We must make space for traditionally marginalized voices to be heard in the profession. Diversity leads to better outcomes and solutions. Diversity leads to better design.
“You’ll never go wrong when you work with someone smarter than you.” — Tibor Kalman
A designer keeps their ego in check, knows when to shut up and listen, is aware of their own biases and welcomes having them checked, and fights to make room for those who have been silenced.
A designer takes time for self-reflection.
No one wakes up one day designing to throw their ethics out the window. It happens slowly, one slippery slope at a time. It’s a series of small decisions that might even seem fine at the time, and before you know it you’re designing filtering UI for the Walmart online gun shop.
Take the time for self-reflection every few months. Evaluate the decisions you’ve made recently. Are you staying true to who you are? Or are you slowly moving your ethical goal posts a few yards at a time with each raise or stock option award?
Have you veered off course? Correct it. Is your workplace an unethical hellmouth? Get another one.
Your job is a choice. Please do it right.